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Sales
Contributing to success
Tod Chapman is a Sales Manager in the USA. He stresses how important a passion for technology is when working with customers and meeting their needs for software development platforms. Providing new technological solutions is one of the challenges involved. “Because IAR’s technology is innovative, we often need to develop sales methods that demonstrate how our offering looks to customers. This leads to an opportunity to brainstorm with our colleagues to come up with new, creative ways to describe IAR, our operations and what we offer.” As Tod notes, customers are successful when their products are delivered on time and are well received in the market. “By using IAR’s quality tool, they can efficiently develop the firmware and software required. For me, nothing can beat an unexpected email from an engineer to thank me and the team for going the extra mile.”